Slow Down on Country Roads Campaign is launched

2 March 2016

Mayor Tim Overall, Councillor Sue Whelan and Councillor Peter Bray joined Kate Lundy, NRMA Director representing the Mann Region, ACT and NSW Police to launch a country roads focused safety campaign on Tuesday 1 March on Mulligans Flat Road, FORDE.

The campaign is funded by NRMA ACT Road Safety Trust and will see Police teaming with local road safety officers from nine participating local government areas from Yass Valley, Queanbeyan, Palerang, Goulburn Mulwaree, Eurobodalla, Snowy River, Tumut, Gundagai and Tumbarumba Councils.

‘The aim of the campaign is to deliver a message to both NSW and ACT motorists, to work together as a region and reduce crashes on country roads’ says Queanbeyan’s Road Safety Officer Joanne Wilson-Ridley.

Speeding remains the greatest cause of death and injuries on our roads, contributing to about 40 per cent of NSW road fatalities. In Queanbeyan, speeding is a contributing factor in 19% of local crashes from 2010-2014.

‘You don’t have to be speeding to be driving too fast on country roads’ is the tagline of the campaign. The campaign is urging motorists to slow down and consider the environment when driving, especially on country roads where they can encounter wildlife.

While one third of the NSW population resides in country areas, two-thirds of all fatalities occur on country roads, the majority of these are ‘run off road’ type crashes. This campaign urges motorists to slow down and expect the unexpected on country roads.

‘We will be targeting some of Queanbeyan’s country roads including Captain’s Flat Road, Wanna Wanna Road and Old Cooma Road with this campaign’ said Queanbeyan’s Road Safety Officer ‘We are targeting both local drivers who can become complacent to local conditions and we are also targeting ACT licenced drivers. With 20% of drivers involved in crashes in Queanbeyan being ACT licenced drivers they are a target group for the campaign.’ said Ms Wilson-Ridley.

‘We are aware of the statistics, we have evidence that suggests local and visiting motorists are not slowing down and considering the environment they are driving in, and as a joint force, we can have a real impact by getting a common message out over a large geographical area -a message backed by police enforcement and stakeholder cooperation’ adds Ms Wilson-Ridley.

The campaign combines three road safety elements -Education, Enforcement and Engineering and brings road safety stakeholders together from a variety of sectors including councils, police, NSW and ACT government, philanthropic and corporate organisations.

The campaign is timed to correspond with several NSW Police highway patrol operations over Easter and the NSW April school holidays.